Urban Jürgensen Big 8 'London Edition' for A Collected Man
The Urban Jürgensen Big 8 'London Edition' is a limited series made available through A Collected Man, distinguished by its custom-made, British racing green dial, closed date aperture and stainless steel case. Limited to 10 pieces, all profits from the sale of the watch were donated to the Wellcome Trust, COVID-Zero Research Fund.
I led this project from conception through to production, with the majority of my work focussing on the design and development of the dial. I was also responsible for CMF decisions, and ensuring alignment of the project with the clients' brands.
The watch was a fantastic success and all 10 pieces were sold within a matter of hours, raising funds for research into Covid-19 while receiving a positive reception in the media.