How to design a watch.
Designing a watch requires a combination of creativity, technical expertise, and attention to detail. Below, I set out a simplified version of the process used to create a watch, from a blank sheet of paper to production!
Here are a few of the key stages you will need to take to design a watch:
Define your design brief.
Clearly define the design brief, including the target audience, the purpose of the watch, and any specific design requirements.
Research and gather inspiration.
Research the latest trends in watch design, as well as the history of watch design. Gather inspiration from a variety of sources, including other watches, fashion, art, and architecture.
Sketch and brainstorm.
Sketching out initial design ideas and brainstorming with your team. At this stage it is important to consider different design elements, such as case shape, dial layout, and materials.
Consider the movement.
Choose a movement that matches the design brief and is compatible with the design. There are several movement suppliers across the market at different price points, from off-the-shelf solutions to the creation of entirely new movements.
Create a detailed design.
Using CAD software or traditional drafting techniques, creating a detailed design of the watch, including all components and specifications.
Choose the materials and colors.
Select the materials to be used for the watch. Choose colors and finishes that complement the design and appeal to your target audience.
Create a prototype.
Create a prototype of the watch using the detailed design and materials. Test the prototype to ensure it meets all design and functional requirements.
Refine and finalise the design.
Make any necessary adjustments to the design based on feedback from testing and finalise the design.
Consider the packaging and branding.
Consider the packaging, branding and other elements that will be important for the final product, such as the watch box, warranty cards, manuals, etc.
It's important to note that designing a watch requires a lot of attention to detail and a good understanding of the technical aspects of watchmaking, as well as the design principles and trends. It's also important to have a clear design brief, good communication with the team and testing to ensure the final product meets the expectations. If you require help at any of these stages, please get in touch!